Gene Okun’s life as a power lifter and champion bodybuilder changed dramatically when a hereditary disease, Polycystic Kidney Disease (PKD) began to manifest and take hold of Gene’s kidneys. That’s when Gene, with the help of his sister, Tina and a very creative marketing team went into action. The result is a website and video series that takes a humorous approach to shedding light on a very serious subject and educating people about Gene and about PKD. Listen in to find out how Gene’s Big Dumb Kidneys campaign has become an internet sensation.
You can also listen to the podcast on iTunes.
Hosted By Lori Hartwell
Lori Hartwell is the Founder & President of Renal Support Network (RSN) and the host of KidneyTalk®, a radio podcast show. Lori was diagnosed with kidney disease at the age of two. In 1993 she founded RSN to instill “health, happiness and hope” into the lives of those affected by chronic kidney disease. Lori is also the author of the inspirational book Chronically Happy: Joyful Living in Spite of Chronic Illness and is a four-time kidney transplant recipient.
Web ID 1110